SEO Strategy for new Websites

I wanted to talk about a SEO Strategy for new Websites, from your conceptual idea to what your angle of attack should be when you create a new website. Many clients ask me "Is it possible to incorporate any SEO strategy that works?" And the answer really depends on the website in question, but there are certain SEO tips that can help a website gain more of the market.

Having a new website has a few pros and cons, of which are many but the main pros are:

New websites have not been optimized so you have a clean slate on which to use a good SEO practices.
A new website has no barriers, it can see what is working in the market and use its own fresh approach.

There are of course a few more cons associated with owning a new website:

New websites have no street credit, little visitors, and no page rank.
Google sees these sites as unimportant, they usually get very little organic traffic.
New websites have less content, this means a higher bounce rate since visitors have little other choice.

The basis for our SEO plan

Our plan is simple, we want to follows a few rules and take note they are listed in order of importance.

Goal 1: We wish to create a quality website that takes all Google webmaster guidelines into consideration. This means we intend to add value to the internet, without this in mind - there is no real chance of success.

Goal 2: A website should always be created with the user in mind. This means speed and ease of navigation becomes a priority. Test your site across various browsers, make sure all JavaScript is working, and that users understand how to get from point A to B, and then back to A again.

Try to aim for the lowest possible page load time by limiting using image compression, limiting external files your pages load, and by keeping your overall design light.

Goal 3: Every page on your website should have a unique Page Title, and a Meta Description. Your title should be rather descriptive and describe

what your article is about. Your Meta description should use sentences together with some keywords to describe your page content to visitors and search engines.


Meta Tags

Goal 4: Tracking should be installed on every page of your website - track your website using, make sure you have these working at the beginning stages so you can track your progress.

Goal 5: Since we have a new website, we need to start creating content. All your content needs to be well researched, and unique. I would split up all articles into categories and aim to write at least 50 articles in the first 6 months.

Goal 6: Share your website more on the web, this is more of a long term goal that ideally should happen after we have plenty of content. When you join Social networks, forums, or blogs you should aim to share your website link with others - this does not mean you should spam your website link everywhere, but more in the context of discussion. For example: A user is looking for "ways to safely loose weight" and you just wrote an article called "Safety when losing weight", share your link and discuss why you think it could help them.

What SEO strategies should we avoid?

Just as important as following the correct SEO strategies, are avoiding those tactics that can hurt out website. There are various websites and companies across the internet who can seriously damage your website rank and feed you all kinds of short cuts that you should avoid. Websites are hard work and there are no easy ways to the top. So please if it sounds too good to be true, it probably is!

I will list some common mistakes you should be aware of:

Mistake 1 Buying links: Many websites offer link exchange networks - the idea being that if you have more external links pointing to your website you can fool search engines into giving you more page rank and reputation. This practice must be avoided at all costs since you will be violating Google policies, for more information you can read a list of schemes you should avoid. Keep in mind that search algorithms are becoming very sophisticated and your website will have no chance unless you follow the rules.

Mistake 2: Keyword Stuffing is a poor strategy used by certain webmasters. The idea is that you can again fool search engines by stuffing your site with keywords in the hope of gaining traffic from those words. This is not allowed by Google and others since it creates a poor user experience. Your website content should have a natural prose and any links used should follow from the discussion.

It is also important to keep your keywords ratio low - I would suggest using keywords sparingly perhaps within titles and sub titles of your content. The important thing to realize here is you are talking to a user, you are helping them answer a question so keep to the topic and make sure your content follows in a logical manner.

Sticking to your strategy at all times

There are many times you may want to take short cuts, or trying techniques that could "boost" your website. These are simply not sustainable and you must stick to your strategy. The road may be long, but the destination is filled with rewards. An interesting article about building a good quality website by following the rules

The question we posed earlier about "What SEO works?" is much easier to tackle when your website does not cut corners, your website should always customers in mind since that is the entire purpose of the internet. You will not be forced to worry about SEO at all if you simply build a useful website since others will like your content and tell their friends, and Google will love at every step.



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